The Experience-Centric Organisation: How to Win Through Customer Experience.
A practical book that will make you a winner in a market driven by experience,
enabling you to develop desirable offerings and standout service to
attract loyal customers.
Author Simon Clatworthy shows you how to transform your organisation into one
that aligns your customers’ experiential journey with platforms, organisational structures, and strategic alliances.
Designed in collaboration with its author, Prof. Simon Clatworthy