Barnas Trafikklubb

Creating a character ‘Lyset’ to guide children on road safety

 

The children's traffic club is the children, the kindergarten, the primary school and the parents' own tool for exploring, practicing, playing and learning about traffic, so that the children become safe road users. The club is free and open to everyone.

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‘Lyset’ is really good on traffic safety, and appears in many places in the club. Lyset helps children remember what is safe and dangerous in traffic.

What I did

Character development
Visual Identity
Graphic design
Illustration
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3 Min