AT-ONE: How to design better services
A new approach service innovation.
AT-ONE is a practitioner-based method for service-design and innovation, aimed to maximize the innovation potential at the early stages of service innovation. It was developed from research into innovation methods and from commercial experience in designing services.
Each letter of AT-ONE acts as a focus areas for innovation, and they can be described as lenses through which you can view and approach service innovation.
A - Actors and actor innovation
T - Touch-points and how touch-points are central to service innovation
O - Offerings and how to design them such that they fit your brand
N - Need identification and how to transform this into new services offerings
E - Experiences that you want customers to have when using your service
A workshop tool that encourages ideas, stimulates conversation & conceptual thinking
